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Media Coverage

The World's Toughest Row is a big international event that is well broadcast on many media platforms. It is primarily distributed through YouTube and Facebook amongst other social media platforms, but it has also had prominent positions on headline news both nationally and locally. 

The Race and Media centre is located in the Spanish Isle of La Gomera, right at the start line for their Atlantic race.

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Media Platforms

Press Coverage

Print Circulation

100M+

People Reached

15.5M+
Television
85+
45M+

Pieces of Coverage

Global TV Audience

Digital Media

Pieces of Coverage

1600+

Online Readership

10.5B+
Public Figures
75M+

Audience Reach

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Social Media

Facebook

60M+
50K+
70K+

Lifetime Reach

Followers

Engagement Per Race

YouTube

2.8M+

Lifetime Views

1.8M+

Toral Impressions

Livestreams

200+

Total Live Broadcasts

400K+

Average Yearly Live Views

TikTok

13M+

Combined Video Views in the Last 12 Months

1.5M+

Top Performing Video Views

200K+

Combined Following Across Participants

X / Twitter

50K+
35K+

Combined Following Across Participants

Average Impressions Per Month

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Race Website

Page Views

3.9M+

Unique Views in the Last 12 Months

1.6M+

Average Time Spent on the Website

1.47 minutes

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