Media Coverage
The World's Toughest Row is a big international event that is well broadcast on many media platforms. It is primarily distributed through YouTube and Facebook amongst other social media platforms, but it has also had prominent positions on headline news both nationally and locally.
The Race and Media centre is located in the Spanish Isle of La Gomera, right at the start line for their Atlantic race.


Media Platforms
Press Coverage
Print Circulation
100M+
People Reached
15.5M+
Television
85+
45M+
Pieces of Coverage
Global TV Audience
Digital Media
Pieces of Coverage
1600+
Online Readership
10.5B+
Public Figures
75M+
Audience Reach

Social Media
60M+
50K+
70K+
Lifetime Reach
Followers
Engagement Per Race
YouTube
2.8M+
Lifetime Views
1.8M+
Toral Impressions
Livestreams
200+
Total Live Broadcasts
400K+
Average Yearly Live Views
TikTok
13M+
Combined Video Views in the Last 12 Months
1.5M+
Top Performing Video Views
200K+
Combined Following Across Participants
X / Twitter
50K+
35K+
Combined Following Across Participants
Average Impressions Per Month

Race Website
Page Views
3.9M+
Unique Views in the Last 12 Months
1.6M+
Average Time Spent on the Website
1.47 minutes
